Deep within the world of fashion lurks a group that subliminally rules your life: The Pantone Color Forecasters. The decree has been issued that the color of the year for 2012 is: TANGERINE TANGO.
TANGERINE? Who are these people? We can only imagine how this is done. Veggie smoothies in hand on UGG shod feet, the Color Police enter the enclave, find seats, and deliberations begin.
Pictured: The color police.
“All right folks, you know what this is about. We need to declare the new Color of the Year. Last year was a hit with honeysuckle. The reddish-pink was actually flattering to a few lucky wearers, especially in its muted tones. Let’s see if we can do better this time around.”
“How about purple?”
“Like, in ‘When I am old, I will wear purple.’ ?”
“I’ve always liked lime. Or avocado; I had one at breakfast this morning. Actually, I am drinking both right now.”
“We could go even more retro with psychedelic neon yellow. “
“I never liked Austin Powers.”
“Does that mean we would have to wear bell bottoms again?” “I think the maid sent my bellbottoms to Filene’s.”
“I know, let’s do orange!” “Orange? Hmmm…Who really looks good in orange? People will think of college football.”
“True. But we can glam it up by calling it TANGERINE!” “Tan-ger-eene…. It rolls off the tongue nicely and it sounds so healthy. Think citrus groves in Florida. Think freshly-squeezed after a five o'clock run.”
“Orange is still so...orange.”
“We can add a bit of South American flair and evoke the tango, the romance of Rio.”
“Tango dancers always wear red. And in Rio they dance the Samba.”
“Don’t be difficult. Tangerine with a red flair will sell. No one is against red.”
“Orange is orange.”
“We’ll say it has vim and vigor!”
“Hardly anyone will be flattered by orange lipstick.”
“Imagine: We could even have all shades of orange blue-jeans this year! What fun!”
“No one above the age of 17 will be enhanced by wearing bright orange or yellow jeans.”
“Everyone will have to buy something new.”
“Now you're talking!”
“We’ll all be subjected to orange and yellow jeans.”
“Television newsmen will have to have to invest in a new wardrobe of ties.”
“I don’t know. Tangerine. Tango. It is still so….orange.”
“WE’LL ALL BE SUBJECTED TO ORANGE AND YELLOW JEANS!”
“Tangerine Tango it is!”
“EVERYONE WILL HAVE TO BUY NEW ORANGE CLOTHES!”
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Yes. Yes, you do. But….. Caveat emptor.
When first asked to develop products for a local esthetician, I researched the history of cosmetic chemistry. I quickly learned that when it comes to beauty potions, it wasn’t always the chemistry of ingredients that sold products. It was lovely packaging, beautiful cosmetic counters, colorful smocks, and promises of clear and youthful complexions. Lots of promises.