It's in the eyes -- beautiful eyes for 2022.

Long and Lovely Lashes

June 01, 2010

We all want them. Psychologists would ascribe any obsession with long lashes to the evolutionary desire for youthful attractiveness, healthiness, and fecundity. Perhaps. The fact is that large eyes are considered a sign of youth, and long, upturned lashes enhance the illusion of large eyes. Men are still lured by long lashes, evidence that perhaps biology is still at work. And of course, we simply just like having long lashes. No matter why; we want them. Eyelashes have become serious business. Hair can become sparse due to poor nutrition, inflammation, irritation, chemotherapy, alopecia, or use of follicle clogging cosmetics. Continual use of waterproof mascara or eyelash curlers can cause eyelashes to break and thin. On average, you have about one hundred eyelashes, but as few as twenty can make your eyes lovely. Stressed eyelash hairs can be repaired, but eyelashes --actually hair anywhere on the body-- will not regenerate if the root has been destroyed. Enter the pharmaceuticals. Who could have guessed that a prescription medicine for the treatment of glaucoma would have the wondrous side-effect of long and lush eyelashes? Talk about fringe benefits. The manufacturer rushed it into trials, gave it a glam name of Latisse, and now anyone can grow longer lashes for only $120.00 per month. Results last as long as the product is used. Did I mention that it costs $120.00 per month? Even more cutting edge is eyelash transplant surgery. It’s true. Individual hair follicles harvested from a small area on the back of your head are implanted into tiny points on the eyelid. Three hours, $3000.00. Here’s the interesting part of this: The DNA of head hair does not change with location, so the hair must be trimmed every few months. Daily crimping with a curler is also imperative to give the appearance of normal lashes. The image that comes to mind with all this can be a bit disturbing. The simplest, most cost effective solution to sparse lashes is to use a growth enhancing product. We had already successfully researched actives known to promote the growth of scalp hair (Lazarus Treatment System), but eyelashes needed a more fragile approach. Our Lash and Brow Enhancement Serum was the result. Hair growth is encouraged by increasing capillary circulation and follicular health. Most people see results within the first week. Skin care actives in Lash and Brow Enhancement Serum include: • Keratinocyte Growth Factor. Found to promote hair growth by easily binding to receptor cells in the skin that ultimately leads to increased cell division. • Ricinus communis (Castor) Oil. Rich in fatty acids that make it protective, softening, soothing, and lubricating. It is a humectant that attracts moisture to the skin, is very rich in Vitamin E, and its main component of ricinoleic acid exerts an anti-inflammatory effect. Promotes healthy hair follicles for increased growth. • Sea Kelp Bioferment, Moisturizing and nourishing for cellular renewal. The fermentation process makes its components more readily available to the skin. • Sodium hyaluronate. A natural component in skin with high water retention properties. It easily penetrates into skin to promote nutrient absorption and microcirculation. • Niacinimide (Vitamin B). Skin stimulant and hair conditioner. Vitamin B acts as a chemical reaction accelerator. • Chrysin. Attracts moisture and increases circulation.

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